Creative Anti Smoking Advertisements

Wednesday, October 19, 2005

It is sad but true that the “Tak Nak” campaign is a flop, the project was awarded to Limkokwing Integrated and it was suppose to bring down the number of smokers in Malaysia. The whole idea behind the campaign is dodgy, corrupted and worst of all, awarded to one of Mahathir’s long time crony. The advertisement that mushroom all over Malaysia in the form of billboards and newspapers advertisement is an eye soar, portraying images of a young guy and girl covering their mouth, ashamed to reveal their yellow teeth. Seriously speaking, do you think smokers really care about having yellow teeth? And since when have you heard that one of your friend who smoke complain about having yellow teeth, with today’s advancement in dental care and chemical products, one has to simply run down to any pharmacy store and grab a tube of teeth whitening paste and brush their way to kingdom come.

The Marlboro man’s horse died due to excessive inhale of second hand smoke, while Mr.Joe Chemo is having lungs cancer, waiting for dooms day. These are the type of advertisement we need in the Tak Nak campaign, ads that capture audience and convert them into believers.

These advertisements were done by the One Academy’s student, a sign to all parents that when you smoke, you are killing your loves one too indirectly. The message is clear and informative and it makes you think twice before taking a puff or two.

As for this anti-smoking advertisement, I have no comment, find it kind of funny. All of the advertisement above shows a great deal of creativity, educating the public about the bad side of smoking. The anti-smoking advertisement message is clear and meaningful. That is the type of Tak Nak campaign Limkokwing Integrated should produce. Sometimes it is sad to note that RM50 million was wasted to come up with the Tak Nak anti-smoking in educating the public. It’s the people’s money and it should be put to good use, not to enrich their own cronies. I seriously hope that next time the government won’t repeat the same mistake in awarding projects, but I doubt about the sincerity of the government in cleaning up the country of corruption.

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October 19, 2005 12:57 am

Nice Blog!

Growing up as a baby-boomer in the U.S., I was subjected to TV and billboard ads that alleged smoking was pleasurable and inviting. Today to combat this, instead of anti- smoking billboard ads, I think a more creative and brutal approach is needed to educate our children. We need to show them first hand, people in hospices that are gasping for every single breath they take, as they slowly lay dying from the effects of smoking cigarettes.
….just my 2 cents    

October 19, 2005 1:25 am

I was a smoker and I can tell you all these ads will not work no matter how you put it. Smokers will be smokers. They know it's bad for health and they will tell you "It's my life. So what?".

Yellow teeth, black lungs, blood in brain. Do you really think it's effective in sending out a message for smokers to quit? Not really.

Instead of showing kids about the effect first hand, my view, it's better to show that smokers is not "Cool" (as oppose to smoking is not cool), show that no one respects smokers, show it that smoking does not relieve stress, show that cool kids doing cool stuff without smoking and also tackle the peer pressure.

Especially peer pressure. Portray a negative image that forcing another friend with peer pressure is not only bad, it's so uncool.

This will discourage teenagers to pick up smoking because teenagers want a sense of belonging. If a cool group doesn't smoke, chances are new friends who joins the cool group won't smoke as well.

I've stopped smoking not because of health reason. It's bcoz I do not want my kids to see me smoking and thinks it's cool. I know this well because my dad smokes and that time I tot it was cool.

It takes one to know one. My views.    

October 19, 2005 2:39 am

Ah Wing Gor can finally change his old wig to a new one! still... he will need another 50mill for the nostrils.    

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